
Privacy Policy
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Introduction
This privacy policy applies to information you provide to us about yourself on this website. It applies to personal information provided about individuals. It does not apply to any information you provide about companies and other organisations or to any information you provide to us outside of this website.
Using the information you provide about yourself on this website
We will use your information to provide or manage the information, products or services you have asked for and to contact you in this respect, and may also use the information for general administration purposes, to help us improve the quality of our products and services and to carry out analysis and customer profiling.
We may share your information for any of these purposes with BMW group companies and our service providers and agents who perform services on our behalf, such as data management firms. We may also pass your information to third parties if we have been asked to provide information for legal or regulatory purposes.
Informing you about BMW products and services
We may also use your information to contact you with news on BMW cars and motorcycles and MINI cars and other products and services (provided by us, BMW group companies or their carefully selected business partners who provide BMW or MINI products or services) which may be of interest to you and occasionally for market research purposes.
We may also pass your information to BMW group companies and their carefully chosen business partners who provide BMW or MINI products or services for these purposes.
We, and these other parties, may contact you by post and phone and, if you give us your prior agreement to do so, by email, SMS and other electronic means.
As well as BMW and MINI vehicles, the range of products offered by us, BMW group companies or the selected business partners include:
- motor related BMW products and services, including (amongst other things) BMW vehicle finance, leasing and ancillary insurances, BMW vehicle accessories, BMW vehicle emergency service, BMW vehicle warranties and BMW motor insurance, and
- BMW personal finance products, including (amongst other things) savings accounts, a credit card and insurance.
BMW group companies trading in the UK include BMW (UK) Limited and BMW Financial Services (GB) Limited and the BMW group brands include BMW, MINI, BMW and MINI Financial Services, BMW Motorrad and Alphera Financial Services. Some of the products mentioned above are provided by selected business partners of BMW group companies including UK Insurance Limited (BMW and MINI Motor, Home and Travel Insurance), American Express (BMW and MINI credit card) and Newcastle Building Society (BMW and MINI savings products).
You can opt out of receiving marketing communications by post or telephone by ticking the appropriate box when providing your information on this website. We will only send you marketing communications by email or other electronic means if you give us your agreement to do so (which you may give by providing your email address : please see the notice shown when you are invited to provide your email address).
You can also contact us at any time to opt out of marketing from us or, in the case of email marketing from us, you have the option to click on the unsubscribe link in our marketing emails. Please also contact us if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW, MINI or BMW Motorrad vehicles and other products and services. Our contact details appear under “Contact Us” on this website.
This website
We try to keep this website secure. However we ask you to recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.
This website may contain links to other websites. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.
Providing information to us
If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.
If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.
You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.
You have a right to ask what information we hold about you. We will charge you a small fee for this (the statutory fee is currently £10).
Telephone calls to us may be recorded and/or monitored for training purposes.
Use of Cookies by BMW UK Dealer Websites
A cookie is a small text file that some websites store on your computer.
Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.
Disabling/Enabling all cookies.
You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Disabling/Enabling specific cookies.
BMW Group are working to provide the ability for you to manage your cookie preferences within our website but this is currently under development. As an interim step below we have detailed all the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies detailed on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly necessary, Performance, Functionality or Targeting.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.
Strictly Necessary Cookies
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| JSESSIONID | JSESSIONID | This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser. | |
| ARPT |
ARPT1 ARPT2a |
These session cookies are used to help ensure that the content of your page loads quickly and effectively by distributing the workload across web servers. They are deleted when you close your browser. |
Perfomance Cookies
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| WebTrends Tracking |
WT_BMW WT_FPC |
These third party cookies are used to perform WebTrends tracking services. | http://webtrends.com |
| Google Analytics |
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These third party cookies are used to collect information about how visitors use the site. The information is used to compile reports to improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
Google privacy policy To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout |
| Sophus3 |
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These third party cookies are used by Sophus3 to collect anonymous information about how you visit the site in order to improve performance. | For more information please visit the Sophus3 privacy policy. |
Functionality Cookies
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| Psyma Survey |
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These third party cookies are used to indicate your participation in the Psyma survey. The cookies expire after 1 month. | http://www.psyma.com/en/automotive/ |
Targeting Cookies
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| BMW Tracking | BMW_TRK | This cookie is used to collect information about your interest in different BMW models. This cookie expires after 6 months. | |
| DoubleClick |
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These third party cookies are hosted by DoubleClick and used to collect anonymous information about how users visit the site to target advertising. | http://www.google.com/doubleclick/ |
| Specific Media | ug | These third party cookies are hosted by SpecificMedia and used to collect anonymous information about how users visit the site to target advertising. | http://specificmedia.com/privacy |
| AppNexus |
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These third party cookies are hosted by AppNexus and used to collect anonymous information about how users visit the site to target advertising. | http://appnexus.com/privacy-policy |
| ScoreCardReaserch |
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When a browser loads a page that contains a ScorecardResearch web beacon, a cookie will be set. This allows it to observe "browser-level" behaviour, i.e. how often you return to a website or if, having visited one website, you go to another one that is related. | http://www.scorecardresearch.com/privacy.aspx |
| M6d |
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These third party cookies are hosted by m6d and used to collect anonymous information about how users visit the site to target advertising. | http://m6d.com/info/privacy-policy/ |
| Affectv.co.uk |
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These third party cookies are hosted by affectv.co.uk and used to collect anonymous information about how users visit the site to target advertising. | http://affectv.co.uk/privacy_policy.php |
Third Party Cookies
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
|
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This website carries embedded ‘share’ Facebook buttons to enable users of the site to easily share articles with their friends through Facebook. The cookies monitor suspicious behaviours such as failed attempts to login or spam. | Please visit the Privacy Notice of Facebook for more information. | |
| ClickTale | WRUID | These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, details of which can be found by following the relevant link. | Click here for an overview of privacy at Click Tale. |
| Youtube |
VISITOR_INFO1_LIVE Use_hitbox PREF |
These third party cookies are used to perform youtube tracking services. |
Google privacy policy To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. |
| Add This |
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We use the Add This sharing button on some of our pages to enable our visitors to share information with friends and acquaintances. The cookie is automatically inserted and used for updating sharing statistics within the control. No data is sent back from the cookie to AddThis, and this information is not used by us. | Please visit the privacy Notice of AddThis to opt-out. |
| XGraph |
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XGraph is now part of AddThis. |
Web Beacons
Some of the BMW Group web pages also contain electronic images known as web beacons (sometimes known as clear gifs) that allow BMW to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.
YouTube Cookies
Some of the BMW Group web pages contain embedded video content from YouTube. When you visit a page with an embedded YouTube video, or click to view the video, you may be presented with cookies from YouTube. The BMW Group does not control the setting of these cookies. To find out more please visit YouTube’s embedding videos information page.
Sharing Tools
The BMW Group web pages contain embedded ‘share’ buttons to enable users of the site to share content with friends through social networks, such as Facebook or Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.


1 Series 3-Door (2012)
116d ED 3-door (2012)
1 Series 5-Door
1 Series Convertible
1 Series Coupé
116d ED 5-door (2012)
1 Series M135i (2012)
3 Series Saloon (2012)
The BMW 320d ED
3 Series Touring (2012)
3 Series Coupé
3 Series Convertible
3 Series Gran Turismo
4 Series Coupé
5 Series Saloon
5 Series Touring
5 Series Gran Turismo
5 Series Saloon (2013)
5 Series Touring (2013)
5 Series Gran Turismo (2013)
6 Series Coupé (2011)
6 Series Convertible
6 Series Gran Coupé (2012)
7 Series Saloon
X1 (2012)
X1 sDrive20d ED (2012)
X3
X5
X5 M50d (2012)
X5 (2013)
X6 (2012)
X6 M50d (2012)
Z4 (2013)
M3 Coupé
M5 Saloon (2013)
M3 Convertible
M5 (2011)
M6 Coupé
M6 Convertible
M6 Gran Coupé (2013)
X5 M (2012)
X6 M (2012)
M Experience
ActiveHybrid 3
ActiveHybrid 5
ActiveHybrid 5 (2013)
ActiveHybrid 7